We want to move forward by contributing to a better Gothenburg on all levels. As simple as that. And this is how we do it to succeed.
We want to improve Gothenburg. This does not mean that we lower our sporting goals. We are and will be an all-Swedish top team. The enormous love we receive from our supporters deserves success. Our mens first team knows what the club brand stands for and understands the importance of never giving up. At the same time, we want to contribute to the whole city feeling better, even outside the football field.
IFK Göteborg should always be a club that everyone looks up to. On and off the plane. This is our vision and therefore IFK Göteborg is much more than a successful first team. Our Academy gives girls and boys the chance to play football, from first ball contact all the way up to junior level. With football as a starting point, we run a number of CSR projects that bring joy, hope and contribute to integration in Gothenburg. We know that not everyone is called Glenn in Gothenburg, but we are IFK Göteborg and address ourselves to everyone.
We always think ahead
Our business is about constantly being a competence leader, both on and off the field. Therefore, an important part of our everyday life is to think and dare new. It’s about how we play football, but also about how we address both commercial and social challenges.
Our core values
At IFK Göteborg, we start from three core values: friendship, passion and professionalism. They are more than words, they signal how everyone within IFK Göteborg acts. We talk about everyone from the mens first team to the staff at Kamratgården, from the youth coach who puts the cones out on a cold winter evening to the scout who travels another night to see a possible new acquisition, from the twelve-year-old girl who plays her first match to the seasoned staff.
We can not promise to win every match or take gold every year, but we can give a promise here and now:
IFK Göteborg gives everything to the final whistle. Then we continue to fight.